Sixth Floor Museum Ad Series

The Challenge

Create a series of square headline-focused ads for the Sixth Floor Museum, along with a motion piece.

Given the content of the Sixth Floor Museum, I tried to emphasize a connection to the past and its potential to change a visitor's perspective on a historical event in the headlines. I found the building’s striking orange color and iconic facade also made great design elements for the motion piece, which I used in a three-dimensional lockup to introduce the animated headline in the motion piece.

The Solution